Client Overview

A tier-2 bank was facing increasing competition from larger financial institutions. With a strong local presence and relationship-based banking model, it sought to enhance its operations using AI-driven innovation. However, previous AI experiments had failed to yield significant results. The bank engaged Anthosa Consulting to accelerate AI adoption, leveraging Anthosa’s AI Strategy Accelerator to drive efficiency, improve customer satisfaction, and create tailored product offerings.

Challenge

Despite its trusted relationships with customers, the bank had not kept pace with the technology advancements of larger banks. It was at risk of losing customers due to:

• Outdated technology that hindered operational efficiency
• Limited AI adoption strategy—previous AI initiatives lacked clear business alignment
• Inability to leverage customer data for personalised services
• Competitive pressure from big banks offering AI-driven, hyper-personalised experiences

The bank needed a clear AI adoption strategy that would prioritise high-value initiatives, redesign its operating model, and build internal capabilities to sustain AI-driven transformation.

Solution

Anthosa Consulting partnered with the bank to develop and execute a structured AI strategy, focusing on incremental value-driven adoption.

AI Strategy Design

• Conducted executive workshops to understand leadership’s vision and concerns.
• Co-designed a problem map to align AI adoption with business goals.
• Identified key stakeholders and champions to drive AI initiatives.

AI Implementation Framework

• Developed a Value Assessment Framework to prioritise AI initiatives.
• Established AI Ethics & Data Governance to ensure responsible AI use.
• Designed Ways of Working & Funding Models to streamline AI adoption.
• Built a data model to support AI-driven decision-making.

Technology Enablement

• Deployed AI & Analytics Platforms for real-time insights.
• Integrated AI-powered automation in key banking processes.
• Developed a continuous experimentation model to refine AI applications.

AI-Powered Business Growth

• Enabled AI-driven marketing to personalise customer engagement.
• Introduced hyper-personalised financial products based on customer data.
• Designed new business models to generate value from existing data.

Results and Benefits

• Strategic AI Adoption: The bank established a structured AI roadmap, aligning initiatives with business objectives.
• Enhanced Customer Retention: AI-driven personalisation improved customer satisfaction, reversing attrition trends.
• New Revenue Streams: AI-powered insights enabled the bank to introduce tailored products and unlock data-driven value.
• Operational Efficiency: AI automation reduced manual processes, improving productivity across teams.
• Sustainable AI Culture: The bank embedded continuous experimentation, ensuring AI adoption remains agile and adaptable.

By leveraging Anthosa’s AI Strategy Accelerator, the bank successfully adopted AI at scale, enhancing both customer experience and business growth—all without a costly full-scale technology overhaul.

What the Customer Says About Anthosa

“Being a community-focused bank with a relationship-based banking model, how we create value for our customers differs from other financial institutions and big banks. Their team understood this nuance and ensured their engagement with our executives, team, and partners reflected this.

What impressed me the most was how they picked products and delivery partners that helped accelerate value delivery without adding complexity to our already complex technology environment.

Their approach to how we adopted AI was data-driven but used human-centred design to engage our people in the change journey, which took away some of the initial hesitation we had about the value of AI and some of the fears we had about using AI.”
— Lucy, CDIO

Talk with Us Today!

Anthosa Consulting’s AI Strategy Accelerator helps businesses unlock AI’s potential with a practical, business-aligned approach. Understand how to drive AI adoption that delivers real business value! Schedule an introductory consultation with our team today if you want to achieve similar outcomes.